Displaying items by tag: Mahindra

Mahindra & Mahindra, the world's largest tractor producer by volume and India's leading automobile manufacturer, has announced plans to establish its largest integrated automobile and tractor manufacturing facility in Nagput, Maharashtra, marking a major expansion of its manufacturing footprint.

While the average size of a tractor in India is much smaller than in Europe or North America, the market is booming, with a record 915,474 tractors sold last year – five times greater than the Western European and three times larger than North American markets.

A bit like Vegemite, the first impression raised when you encounter a Mahindra Pik Up is love or hate – with one motoring journalist saying it had looks “only a mother could love.”

John Deere and Mahindra have squared off in the US over the latter’s advertising claims.

Mahindra, seeking to reintroduce its products to Kiwis, recently took motoring journalists on a day-long drive from Auckland to Rotorua, an off-road excursion in the Mamakau Forest and a dash to Taupo.

Tractor maker Mahindra produces 300,000 units per year and is reckoned the world's largest producer by volume.

Any way you look at it the Mahindra numbers are impressive: 500,000 vehicles a year, 200,000 employees, $US17 billion turnover and $US1 billion cash in the bank.

If your impression of Indian based manufacturing is one of backstreet workshops, dirt floors and very big hammers, you may be in for a re-think.

Indian farm machinery maker Mahindra will show its expanded tractor range, including new offerings at both ends of the power spectrum, says national sales manager Russell Burling.

Rural News is giving readers the chance to win a brand new Mahindra Pik-Up single-cab 4x4 ute.