OPINION: Beleaguered Australian farmers are facing a fight on a new front.
Mahindra, seeking to reintroduce its products to Kiwis, recently took motoring journalists on a day-long drive from Auckland to Rotorua, an off-road excursion in the Mamakau Forest and a dash to Taupo.
Tractor maker Mahindra produces 300,000 units per year and is reckoned the world's largest producer by volume.
Any way you look at it the Mahindra numbers are impressive: 500,000 vehicles a year, 200,000 employees, $US17 billion turnover and $US1 billion cash in the bank.
If your impression of Indian based manufacturing is one of backstreet workshops, dirt floors and very big hammers, you may be in for a re-think.
Indian farm machinery maker Mahindra will show its expanded tractor range, including new offerings at both ends of the power spectrum, says national sales manager Russell Burling.