increase font size
John Deere and Mahindra have squared off in the US over the latter’s advertising claims.
John Deere complained that its Indian rival had been exaggerating the number of tractors it had sold.
The National Advertising Review Board (NARB) in the US told Mahindra it should modify its claims to being “No. 1 selling tractor” and “over 2.1 million Mahindra tractors sold”, and that it should cease referring to “best warranty” and “superior oil protection”.
Deere complained to the National Advertising Division (NAD) in 2018, saying the “No. 1” claim was misleading and did not disclose the total number of tractors included as Mahindra and Mahindra-owned Swaraj branded products. It also excluded certain vehicles from the definition of ‘tractors’.
The NAD also recommended that Mahindra cease claiming “the industry’s best warranty”. But it did not preclude the company from making truthful claims for specific attributes of the warranty that made it superior to its competitors, notably the duration of the warranty.
The NAD also recommended that Mahindra should stop claiming “superior protection with our branded oils” due to a lack of supporting evidence.
Mahindra has appealed the NAD’s recommendation to the NARB, which suggested that the “No. 1” claim be qualified with a clear disclosure of all the tractor brands involved and an indication of the time period to which the claim relates.
Mahindra argued that its “best warranty” claims were “puffery” and even if they were not, that their powertrain warranty was indeed longer than any of its competitors’.
Mahindra has advertised that it has agreed to comply with the findings.
A long way from when AI meant plunging a plastic-covered arm armpit deep up a cow’s rear, John Deere has shown off its new artificial intelligence (AI) assistant, aptly called JD, which aims to simplify data processing on farms.
Leading John Deere technicians and apprentices from New Zealand and Australians were recognised at the recent sixth annual JD Technician of the Year Awards, held in Brisbane.
Gareth Hale is the current custodian of a 160-year legacy that saw his great grandfather dairying in Taranaki since the mid-1850s and grandfather dairying in the Waikato from the early 1900s.
Developed in Australia and launched in 2021, John Deere’s See & Spray Select System uses camera-based green-on-brown technology to identify living green plant matter in fallow paddocks and apply herbicide only where it is needed.
Krone's XDisc 710 direct-cut header can now be used by John Deere and New Holland forage harvesters, as well as the Krone Big X it was originally designed for.
The Minister for Rural Communities, Mark Patterson, says there's a massive infrastructure deficit in rural areas.
New Zealand's red meat and fifth-quarter exports reached $867 million in August, up 23% on the same month last year, as stronger returns lifted earnings across all major markets.
State farmer Pāmu is bracing for a $30 million hit from soaring farm input costs this financial year.
Flat pricing in the face of significant increases in costs is the greatest problem facing the arable sector, says Foundation for Arable Research (FAR) chief executive Dr Scott Champion.
Entries opened on Monday, 5 October 2026 for the 2027 New Zealand Dairy Industry Awards (NZDIA), which organisers describe as the nation's biggest celebration of excellence in the dairy sector.
Waikato milk processor Tatua has again declared a record milk payout to farmer shareholders, leaving other processors in the dust.
OPINION: The same mainstream media muppets that brought you Jacindamania in 2017 have been flat out pimping for the Opportunities…
OPINION: Your old mate reckons the atrocious way farmers in the UK are treated by their lords and masters in…
