increase font size
India accounted for around 36% of the estimated 2.5 million tractors sold worldwide last year.
While the average size of a tractor in India is much smaller than in Europe or North America, the market is booming, with a record 915,474 tractors sold last year – five times greater than the Western European and three times larger than North American markets.
In numerical terms, India accounted for around 36% of the estimated 2.5 million tractors sold worldwide last year.
Indeed, the 2023 figures were not only higher than the 900,000 tractors sold in 2021 and 2022, but a huge increase on the 700,000 units five years ago.
Building more than 150,000 tractors at its factories every year, Mahindra is the market leader, followed by another big player called Tafe and numerous other brands including Escorts, Farmer, and Sonalika. The Indian tractor market is also supplied by companies BCS, Argo with its McCormick and Landini brands, John Deere, New Holland, and SDF.
With an agricultural area of over 200 million hectares (140 million hectares cultivated and more than half irrigated), compared to New Zealand that has 13.8 million hectares (53.4% of total area) under agricultural use, the value of the Indian tractor and equipment market is expected to exceed €15 billion by 2025, rising from €11 billion in 2020.
A New Zealand startup is providing growers with vital information for daily operations and long-term vineyard management, using a unique and scalable AI vine scanner that gives a vine-specific view of disease, pruning, land productivity and yields. Forty Cropsy systems have been deployed throughout New Zealand, the United States and France, with more than 20 million vine scans conducted in the past 12 months.
The National Fieldays is an annual fixture in the farming calendar: it draws in thousands of farmers, contractors, and industry professionals from across the country.
CNH continues to reinforce its position in the New Zealand agricultural machinery market with the appointment of John Gilbert, previously New Zealand sales manager for CNH Capital, to the new role of business manager for its NZ operations.
While a leading New Zealand brand seems to have a stranglehold on the local electric fencing market, a company from the Green Isle seems to be making significant inroads, particularly in the Northern Hemisphere.
Recent results from its 2024 financial year has seen global farm machinery player John Deere record a significant slump in the profits of its agricultural division over the last year, with a 64% drop in the last quarter of the year, compared to that of 2023.
On the eve of his departure from Federated Farmers board, Richard McIntyre is thanking farmers for their support and words of encouragement during his stint as a farmer advocate.
A project reducing strains and sprains on farm has won the Innovation category in the New Zealand Workplace Health and Safety Awards 2025.
Beef + Lamb New Zealand (B+LNZ), in partnership with the Ministry for Primary Industries (MPI) and other sector organisations, has launched a national survey to understand better the impact of facial eczema (FE) on farmers.
One of New Zealand's latest and largest agrivoltaics farm Te Herenga o Te Rā is delivering clean renewable energy while preserving the land's agricultural value for sheep grazing under the modules.
Global food company Nestle’s chair Paul Bulcke will step down at its next annual meeting in April 2026.
Brendan Attrill of Caiseal Trust in Taranaki has been announced as the 2025 National Ambassador for Sustainable Farming and Growing and recipient of the Gordon Stephenson Trophy at the National Sustainability Showcase at in Wellington this evening.
OPINION: Last week, Greenpeace lit up Fonterra's Auckland headquarters with 'messages from the common people' - that the sector is…
OPINION: Once upon a time the Fieldays were for real farmers, salt of the earth people who thrived on hard…
