Save Animals From Exploitation (SAFE) is petitioning the Ministry for Primary Industries (MPI) to stop the people producing video content of a sexual nature directly involving cows.
The organisation said it was "deeply concerning" to see the mother cows who are "already being exploited for their reproductive systems" being further victimised by the videos.
The videos, some of which have been seen by one local media, show women in bikinis performing routine farm tasks such as milking cows and sweeping the milk shed.
The Ministry for Primary Industries (MPI) was now speaking to the social media content creators about the footage and have also referred the content to police for their assessment.
