Displaying items by tag: Merino

New Zealand is dismal at telling its story to consumers in international markets and needs to emphasise the unique Maori dimension, says the Merino NZ chief executive and boot-camp leader John Brackenridge.

The message intended to attract young people into the agri sector is unappealing and the wrong people are involved in that messaging.

Tender export lamb chops and delicious sheep milk gelato were on the menu in Wellington last week.

Iconic Kiwi clothing company Swanndri has committed to source its wool from The New Zealand Merino Company (NZM) as it grows its market share domestically and overseas.

Luxury merino fashion brand Perriam has been selected for a special showcase on wool in fashion at the prestigious New Zealand Fashion Week (NZFW) in August.

The New Zealand Merino Company has posted a net profit of $1.9 million for year ending June 2014. A dividend of $950,000 has been declared.

STRATEGY SHOULD come before structure for new proposals to get the crossbred wool industry on its feet, chief executive of the New Zealand Merino Company Ltd, John Brakenridge, says.

The New Zealand Merino Company (NZM) is investing in production science initiatives to unlock the potential of the perfect sheep.