The Hound understands that Mike Petersen’s time as NZ agriculture’s special trade envoy will soon end.
An Australian research project has identified compounds in Merino sheep wool that are attractive to blowflies.
Shifting half of New Zealand’s crossbred wool clip to higher value fine wool contracts could boost the economy by about $2 billion, says NZ Merino Company (NZM) chief executive John Brakenridge.
Merino wool is “very much the talk of the town at the moment,” says PGG Wrightson South Island sales manager Dave Burridge.
The sale of Icebreaker to a United States company could leave the New Zealand merino production industry with too many eggs in one basket.
One of the biggest seasons in New Zealand shearing sports has begun with the national Merino Championships in the Central Otago town of Alexandra today and tomorrow.
A significant lift in strong wool prices is the main aim of a newly announced industry and Government-backed research project.
New Zealand is dismal at telling its story to consumers in international markets and needs to emphasise the unique Maori dimension, says the Merino NZ chief executive and boot-camp leader John Brackenridge.
The message intended to attract young people into the agri sector is unappealing and the wrong people are involved in that messaging.