Editorial: Wool's Back in the Black
OPINION: Confidence in the wool sector is rebounding as prices hit levels not seen in more than 15 years.
Merino wool is “very much the talk of the town at the moment,” says PGG Wrightson South Island sales manager Dave Burridge.
Finer wools are reaching prices not seen in a generation, he says.
“It is demand driven. There’s a definite lack of supply,” Burridge told Rural News.
“We can’t get enough of it at the moment. It’s also having the same effect on our mid-micron wools. Half-cross Merino wools are also at record levels.”
In a report on the September 13 Christchurch sale, Burridge said a high-class offering of pre-lamb fleece saw prices firm for most styles.
“Of note was the large offering of Merino wool which continues to break new ground, reaching levels not seen in a generation. Strong global interest shown for these wools reflects the lack of supply from Australia, due to significant drought affecting wool quality.”
Although mid-micron wools cooled off after a period of very strong activity, best Merino fleeces of 16, 17 and 18 microns fetched clean prices of 3600, 3430 and 3060 cents/kg respectively, up as much as 273 cents/kg on the previous sale.
There has been three years of steady, positive growth, Burridge says. “This particular period of growth is the most sustained level of growth in terms of price we’ve ever seen.”
He says prices were comparable to the period of high demand for fine wool colloquially known as “micron madness” about 1990. The high prices arose mainly from an overwhelming demand from China, underpinned by the traditional markets in Europe, mainly Italian, French and British.
China was experiencing a revolution in consumer preference for “next-to-the-skin” fibres.
“With increasing disposable income, they’re now wanting these luxury fibres. Certainly it resonates really well with the more affluent population over there – the story that it’s a natural fibre, it’s coming from New Zealand, it’s sustainable and comes from ethical farming systems.”
Burridge says the growing season has been very good in most Merino regions and the wool has come forward in excellent condition.
Although NZ’s volumes of about 45,000 bales a year represented only one week’s Australian production, the huge drought in Victoria and New South Wales is badly affecting Australian wool quality with seed contamination, dust and dirt.
NZ is now the global focal point for the top-end market, Burridge says. “The NZ component is highly sought-after.” He expects the rest of this season to remain “pretty solid”.
Halter has announced the six winners of its 2026 One Year Free competition, marking the biggest year yet for the annual award and the first time the company has expanded the field beyond its usual line-up.
For 50 years, Tasman's Mel Ewers has been helping the apple sector navigate through compliance issues and training.
The New Zealand ploughing team to the world championship in Croatia next month will be banking on borrowed equipment as they seek glory.
Just a matter of hours after Indian Prime Minister Narendra Modi's historic trip to New Zealand, the political doors in India swung wide open for Associate Minister of Agriculture, Mark Patterson, who was there to help promote our high-quality coarse wool.
A new company set up to cultivate and supply seaweed for animal methane mitigation studies believes it could be a game changer for the dairy industry.
There's strong support from the horticulture sector for the Government's plans to overhaul and streamline the Recognised Seasonal Employer (RSE) scheme.

OPINION: Proponents of regenerative agriculture tend to be naturally aligned with a 'green mindset', so they will be nonplussed with…
OPINION: Mike Chapman, former chief executive of levy-funded HortNZ, has thrown out a challenge to farmers and growers to put…