Saturday, 01 August 2015 05:00

Perriam on the national stage

Written by 
Merino sheep being mustered on Bendigo Station, home of Perriam. Merino sheep being mustered on Bendigo Station, home of Perriam.

Luxury merino fashion brand Perriam has been selected for a special showcase on wool in fashion at the prestigious New Zealand Fashion Week (NZFW) in August.

Perriam is among some of the country’s iconic labels chosen for the Choose Wool show, taking to the runway with Sabatini, twenty-seven names, Tanya Carlson, Hailwood, Liz Mitchell and Wynn Hamlyn on Tuesday, August 25.

Curated by leading Kiwi stylist Anna Caselberg, who is known for her work with NZ wools, Choose Wool represents an important aspect of the NZ fashion industry.

The Choose Wool show is supported by a host of influential international media and fashion delegates, including ASOS, Marie Claire, global fashion and entertainment channel Fashion One, Glamour magazine and Vogue UK.

Wanaka-based Perriam designer Christina Perriam says it is an honour to be featuring in the biggest event on New Zealand’s fashion calendar, and to be able to gain valuable media exposure for her relatively new brand.

“After growing up on a high country merino station in Central Otago, I have a deep understanding of the wool industry and working with merino wool in fashion is something that’s very close to my heart,” Christina says.

“The heart of the Perriam brand is about conscious living and conscious fashion. Perriam represents slowing down and appreciating life and I want to create pieces that focus on quality, not quantity – flattering wardrobe essentials that will last for many seasons, with a contemporary, sports-luxe vibe.

“I choose to support the NZ wool industry by using NZ merino wool, manufacturing here and using complementary fabrics that leave a lighter footprint on the planet,” Christina adds.

It has been a huge year for Christina, who launched Perriam in October 2014, along with a flagship retail store in Tarras and her online store. She launched her babies and children’s brand Little Perriam in February this year and then unveiled her Perriam Woman Winter 2015 collection to widespread acclaim at the 2015 iD Dunedin Fashion Week in April. She has been busy working on new collections since then.

“Being able to take part in NZFW is a huge privilege and I’m excited about the opportunity to show my brand to the world,” Christina says.

More like this

Meat sector takeover of wool?

A meat industry-dominated group has formed to carry out the recommendations of the Wool Industry Project Action Group report and is ready to lead that change.

Wool outfits to combine

Two wool companies, that handle around one-third of NZ’s strong wool clip between them, are looking to join together in an effort to rejuvenate the country’s struggling wool sector.

A glimmer of hope for NZ strong wool?

A Lincoln-based wool products company believes it offers a glimmer of hope against the increasing negativity currently saturating New Zealand’s strong wool industry.

Featured

Back the sector that backs NZ

OPINION: The biggest issue currently facing our industry is environmental policy, writes Beef+Lamb NZ chief executive Sam McIvor.

 

National

Lamb price down, but not weak

While lamb prices are starting the new season at around 16% below last year’s levels, they are not outright weak,…

Quota split a major worry

New Zealand meat exporters want the EU and UK to get serious on reaching a deal on post-Brexit quotas.

NZ meat exports at risk

Nearly half of our country’s meat exports are at risk unless there is urgent action by government to allow migrant…

Machinery & Products

Claas cargo wagon

CLAAS has extended the versatility, productivity and user comfort of its CARGOS dual purpose transport wagons with the addition of…

These tractors are pumping

CLAAS has announced it will introduce a new automatic tyre inflation system across its AXION and ARION series of tractors.

Great hay cut at speed

Contractors and farmers on the lookout to mow and condition at higher speeds, while producing better quality hay and forage,…

Fendt enters NZ harvest market

Farm machinery brand Fendt has expanded into the harvester market in Australia and New Zealand, with is Ideal combine harvester.

» The RNG Weather Report

» Latest Print Issues Online

The Hound

He's back!

OPINION: This old mutt understands that former Fonterra chief executive Theo Spierings has landed himself a new gig back in his…

Utu?

OPINION: Your canine crusader understands that the farmer’s favourite politician – Environment Minister David Parker – not content with implementing…

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter