Displaying items by tag: digital

Covid-19, e-commerce and the risk of digital debt.

Digital innovation start-up company Job Done has won a deal with Fonterra to develop an app to save farmers time and money.

Farmers are doing well at collecting data, but must now look at how to manage that data and use it to make better on-farm decisions, says dairy farmer and agricultural data expert Hayden Lawrence.

The old image of farmers being dyed in the wool consumers of traditional media, late adopters of digital technology and low users of social media has been blown apart by a major piece of research commissioned by Waikato/Bay of Plenty based agency, King St.