Invivo Veritas: Taking a path less trodden
Invivo is a story of audacious innovations and partnerships, from a branded airplane and stadium blending to enduring celebrity connections.
After many months of video calls on small laptop screens, Graham Norton and Invivo Co-founders, Tim Lightbourne and Rob Cameron used Eden Park Stadium's big screen to blend their new vintage of wine together.
The 50,000-seat Auckland venue was opened exclusively for Tim and Rob, who were situated on the halfway line and looking up at the Irish television host on the big screen. Graham Norton commented that he kept expecting someone with a lawn mower to appear in the background.
Tim and Rob had couriered seven Sauvignon Blanc samples to Graham in Cork, along with a winemaking kit filled with beakers, which Graham set up at home, while Tim and Rob arranged their winemaking kit on the pitch at Eden Park.
The three business partners are set to produce their 15 millionth bottle of wine this vintage; a landmark moment since their first run of 14,000 bottles of Marlborough Sauvignon Blanc in 2014. Tim says that it was a pretty special moment. "Running down the tunnel onto the pitch was fantastic... We even had the home team changing room to get ready in. It really felt like game day."
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