From the CEO: Salute to Sauvignon Blanc
OPINION: Sauvignon Blanc was famously introduced to New Zealand by Ross Spence of Matua Valley, and then serendipitously planted in Marlborough by Frank Yukich and Montana Wines in 1975.
There are many delicious options to choose from, no matter where you are in the world.
Director of Global Marketing for New Zealand Winegrowers Chris Yorke says New Zealand makesless than 1% of the entire world’s wine production, but of that 86% is Sauvignon Blanc.
And as a result, New Zealand punches well above our weight by producing 17% of all Sauvignon Blanc.
“It’s the varietal we are best known for and our wineries have mastered the art of producingexplosive flavours that make New Zealand Sauvignon Blanc a favourite with both consumers andwine critics,” Chris Yorke says.
May 4th marks the 9th annual International Sauvignon Blanc Day, with events and celebrations planned across the globe in recognition of this delightful and zesty varietal.
With New Zealand the first country in the world to see the sun, events will kick off Down Under, continuing around the world as people wake up on 4th May.
If you’re a Sauvignon Blanc fan, show your appreciation by posting video clips, photographs andmessages that celebrate our most popular drop on Facebook, Twitter and Instagram using the hashtags #sauvblanc and #nzwine.
New Zealand Winegrowers is running promotions with international retailers, hosting events and holding online competitions worldwide. Join the fun by following us on Facebook, Instagram and Twitter.
For more information on International Sauvignon Blanc Day visit www.nzwine.com/sauvblancday
