Research & Innovation Forum explores smarter winegrowing
The inaugural Research and Innovation forum will explore research on the horizon, technology on the ground, and smart ways of increasing efficiency in vineyards and wineries.
Experts at the one-day event, to be held in Christchurch on 1 November, will explode the need to understand our consumers, the use of brand story to stand out from the crowd, and the excitement around opportunities in future innovations.
The forum has an impressive lineup of both New Zealand basd and international speakers, attending in person and virtually, including brand experts, industry practitioners, leading wine industry commentators, and trade.
Oz Clarke, who's long been a champion for New Zealand wine, will share his perspectives on what contributes to the strength of the New Zealand brand, and how we can sustain that in the future. Attendees will also hear from David Downs, Chief Executive of New Zealand Story Group, speaking on the value of 'our New Zealand-ness'. Mike O'Sullivan, Creative Director of Many Minds, the agency behind this year's New Zealand Winegrowers (NZW) branding refresh, will share his views on the New Zealand Wine brand and our future potential.
Lulie Halstead, founder of Wine Intelligence and now a strategic marketing consultant, will speak to Why Marketing and Consumers should be at the Centre of your Wine Business. Rob McMillan of Silicon Valley Bank, one of the world's most renowned wine analysts, will talk on Tomorrow's Wine Consumers. NZW plans to hold the Wine Business Forum annually, with theme selection based on feedback from members.
This inaugural event will be followed on the evening of 1 November with a NZW event, Altogether Unique - A Celebration.
1 November
