Massey Ferguson has a new look for its iconic triple triangle logo, as well a completely new 'Born to Farm' brand identify for 2022.
Claiming benefits such as 10 percent fuel savings, a 15 percent tighter turning circle and greater stability during transport operations, the Electra also features an electrically powered front axle assembly.
Innovation Director for the Argo Group, Giovanni Esposito, suggests that electrification of smaller tractors is very much a realistic option, unlike larger higher horsepower prime movers that will require very large and heavy battery modules.
The 110hp Rex 4 Electra sees the conventional four-cylinder turbo diesel mated to a generator module.
While full technical details are currently being kept under wraps, it is understood that the setup includes a generator, electric wheel motors and a battery and brake energy recovery function.