Matawhero Wines: Celebrating 50 years of Gisborne winemaking innovation
Pioneering Gisborne winery Matawhero Wines is marking half a century of influence in New Zealand's modern wine story.
The Good
Gisborne is renowned for producing exceptional Chardonnay with distinct character and quality, earning international recognition and acclaim from wine enthusiasts and experts around the world. Gisborne's wineries benefit from a unique terroir characterised by our young fertile soils, ample sunshine, dry farmed vines and a favourable climate, contributing to the production of wines with distinctive flavours and a strong sense of regional identity.
The Bad
Gisborne's limited economic diversification. Gisborne's economy heavily relies on primary industries like agriculture, forestry, and fishing, which can make it vulnerable to market fluctuations and environmental changes. Gisborne's geographic location, relatively distant from major urban centres, can pose challenges in terms of access to certain services, resources, and markets, affecting both businesses and residents.
& The Awesome
Collaboration and innovation: The Winemakers in Gisborne often collaborate and share knowledge, fostering a culture of innovation and continuous improvement within the local wine industry, leading to the development of new winemaking techniques and the production of innovative and exceptional wine varieties.
