"This isn't just about weathering the storm," he says. "It's about reaffirming who we are: a bold, distinctive wine-producing region with deep roots and enduring pride."
The Good: North Canterbury is fast becoming a must-see, must-taste wine destination - captivating both national and international audiences with increasing numbers of visitors to our region. Accessibility is a strengh, with both port and airport connections making it easier than ever for visitors to explore all we have to offer. Our region's stunning diversity and the unwavering resilience of our people give us a distinct edge and uniqueness. Across vineyards, cellar doors, and communities, we've come together to navigate seasonal and market challenges, seize new opportunities, and celebrate remarkable achievements. Several of our wineries have earned prestigious awards, reinforcing the quality, depth and character that define North Canterbury wines. Our vineyards and wineries managed to communicate their way through many challenges over the growing season. Because of this we harvested the third highest tonnage in the country.
The Bad: Yes, challenges remain. Global industry downturns and local vineyard pressures have tested us, but they've also deepened our resolve to move forward together. Across the region, we're actively seeking new ways to collaborate - sharing knowledge, pooling resources and aligning our vision - to ensure North Canterbury continues to thrive.
The Awesome: Out of challenge comes innovation. North Canterbury's diversity and tenacity are fuelling a wave of growth and creativity. We're seeing more wine labels proudly carry the North Canterbury appellation, each one a reflection of our evolving story. The upcoming North Canterbury Wine & Food Festival - on track to sell out - is a vibrant celebration of everything we stand for: quality, community and character. Investment in cellar doors is positive, and the development of a regional tasting venue at one of Waipara's most iconic locations, Waipara Winehouse, marks a thrilling new chapter. These milestones aren't just wins - they're proof that North Canterbury is rising, together.
