Ben and Yvonne Lee weren’t born into farming but have taken it up with vigour.
Mathew Macfie and Andrew Singers have taken on the roles of sales and marketing manager and information management and information technology manager respectively.
"Mr Macfie and Mr Singers collectively bring more than 40 years' experience in agribusiness and the rural sector," says CRV Ambreed managing director Angus Haslett
"Their respective expertise will ensure CRV continues to provide herd improvement products and services that benefit our farming clients and the New Zealand dairy industry as a whole."
Macfie joins CRV Ambreed following more than a decade with Gallagher. His most recent position was on Gallagher's senior leadership team as international business development manager.
As sales and marketing manager for CRV Ambreed, Macfie leads a team of about 50-60 part-time and full-time staff.
"It is a privilege to help our customers better manage their herds and achieve the best possible results for their farming businesses," he says
Singers has come from Ruralco Holdings Limited in Sydney, where he held the position chief information officer.
He has also held several roles within RD1, his latest as group information technology manager, where he led the development of several businesses and farm related IT strategies.
As information management and information technology manager for CRV Ambreed, Singers will focus on CRV's IT framework and business systems.
"Our data strategy is also a key focus for me, particularly with respect to our breeding programme," says Singers.
"I will be working on both the collection of data to support CRV's breeding programme, as well as the generation of farm information products to support the sales team and customers to better manage their herds."
"The aim is that our customers will find it easier to capture data, and get results they need to improve their herd in a more timely way."
Haslett says the additions to its senior management team will help the company offer leading herd improvement solutions in New Zealand.