Saturday, 02 May 2015 15:36

Farmers warming to service hubs

Written by 
Fonterra’s new Farm Source hub opens in Southland. Fonterra’s new Farm Source hub opens in Southland.

About 9000 Fonterra farmers have so far bought goods and services via the co-op’s new Farm Source rewards scheme, earning $3 million in reward dollars.

Farm Source stores director Jason Minkhorst says fuel and electricity are among their purchases.

There are now three South Island stores – Methven and Culverden in Canterbury and new this month at Otautau in Southland.

The first North Island hub will open in Marton in the next few months.

Minkhorst says Farm Source supports farmers, offering them a convenient home base to use in town.

“We already have a network of rural retail stores we’re building on and expanding so farmers can access more support…. Before Otautau farmers needed to drive to Invercargill for supplies… or wait for the team to visit them.”

Otautau’s Farm Source store manager David Sinclair says the team there includes sales assistants, a technical sales representative and an area manager “who have a good understanding of the regional conditions, council regulations and what’s important to our farmers here”.

The store sells rural supplies and offers access to exclusive deals and facilities like meeting rooms, free wifi or drop-in space to make a coffee and relax.

Minkhorst says the roll-out of the Farm Source stores will happen over time. “We know things are tough… right now so are only making necessary improvements to our existing stores.”

More like this

Why 'Fork to Farm' Beats Farm to Fork, Expert Says

In the past, much has been made of the concept of farm to fork, but an Australian expert in food science and marketing with experience in the dairy industry, Dr Angeline Achariya, says the reverse of this slogan is critical to win modern day consumers.

Featured

Editorial: The Value of Credibility

OPINION: In politics, credibility is and should be big. It must surely rank higher than charisma, which is quite trite and superficial. Yet, voters nowadays are often wooed and influenced by how someone looks or talks at a superficial level. TV plays a huge role in this.

Kaikōura Families Get School Run Lifeline After Storm

Kaikōura families affected by July's severe storm have found a practical solution to a problem that's kept some children away from regular schooling for weeks: a washed-out section of Inland Kaikōura Road, which has stopped the local school bus from running its usual route.

National

Machinery & Products

Suzuki Launches Jimny Horizon

Suzuki New Zealand has announced the arrival of the latest version of its Jimny SUV, the Horizon special edition, a…

» Latest Print Issues Online

Milking It

Domestic Focus

OPINION: After hogging the media limelight for telling a NZ Chinese MP to "go back home", Winston Peters has decided…

A No-Brainer

OPINION: With fuel prices soaring, one would have expected most farmers to be reclaiming excise duty on petrol.

» Connect with Dairy News

» eNewsletter

Subscribe to our weekly newsletter