Leasing teaser bulls to farmers has earned Waikato dairy farmer Jennie Macky the best agri-businesswoman of the year title.
Macky who started the Teaser Bull Company two years ago, took out the award at the recent Fly Buys Mumtrepreneur Awards.
The company leases 15-month old sterile bulls to farmers; the bulls help farmers identify cows on heat, improving submission rates in herds. Once the lease is over, the teaser bulls are sold to freezing works.
Macky and her husband James Kinston are 40% equity partners on a 1000-cow farm at Parawera, near Otorohanga; she is also sharemilking 230 cows on a nearby farm at Kihikihi.
Macky told Rural News online that she was "pretty stoked" with the win.
Judge, Stephen England-Hall described Macky as "innovative, strategic and showing great marketing nous". "Teaser Bull is a brilliant concept with a captive market."
For more information visit www.teaserbull.co.nz