Fieldays is going virtual this year — will it be a flop? Mark Daniel looks into the controversial event.
This is intended as a ‘stepping stone’ by which previous years’ exhibitors in the Innovation Centre can continue at Fieldays without the cost of a full exhibition site.
The ‘accelerator’ is a “logical evolution for Fieldays Innovation as the incubator and catalyst for agritech innovation,” says chief executive Jon Calder.
“Fieldays must continue to evolve and adapt…. In this way Fieldays is much more than a trade show. Our mission is to advance agriculture [by fostering] technology and innovation.”
Other Fieldays partners and sponsors include Vodafone, SODA Inc, Locus Research, James and Wells and Tru-Test.