Major changes ahead for NZ tractor market
In a move that is expected to have a significant impact in the New Zealand farm machinery supply sector, CNH is taking over importing and the distribution of its Case IH and New Holland tractor brands.
CNH Industrial has announced that it has completed a minority investment in Monarch Tractor, a US-based agricultural technology company, who will help assist in accelerating agricultural industry transformation towards autonomy and electrification.
Further, the partnership is said to be an important step towards further enhancing long-term sustainability, enabling the world’s farmers and agribusinesses to realise profitable zero-emission farming.
Dubbed the world’s smartest, fully electric autonomous tractor, the new machine combines electrification, automation, machine learning, and data analysis, all combining “to enhance farmer’s existing operations, increase labour productivity and safety, and maximise yields to cut overhead costs and emissions”, the US firm says.
In terms of horsepower, the tractor’s electric drivetrain offers 40hp (30KW) of continuous power and short duration peak power up to 70hp (55KW).
The Monarch Tractor is 100% electric, with zero tailpipe emissions, while also offering the capability to perform as a powerful generator in the field. Operating time is claimed to be 10 hours and over, re-charge time four to five hours at 220V, and it has a 10-year battery guarantee.
The tractor can operate with or without a driver, performing pre-programmed tasks in the latter mode, or an operator can use interactive automation features including Gesture and Shadow modes to have the tractor follow a worker on the job.
Safety features include roll and collision prevention, a vision-based PTO safety system and 360° cameras, while connections to smart devices allow users to receive tractor alerts, updates on current micro-weather conditions, operations reports, data collection, analysis, and storage. Interestingly, the machine has a Deep Learning and Sensing Suite, meaning the tractor collects and analyses over 240GB of crop data during a typical working day.
With the current situation in the European farm machinery market being described as difficult at best, it’s perhaps no surprise that the upcoming AgriSIMA 2026 agricultural machinery exhibition, scheduled for February 2026 at Paris-Nord Villepinte, has been cancelled.
The Meat Industry Association of New Zealand (MIA) has launched the first in-market activation of the refreshed Taste Pure Nature country-of-origin brand with an exclusive pop-up restaurant experience in Shanghai.
Jayna Wadsworth, daughter of the late New Zealand wicketkeeper Ken Wadsworth, has launched an auction of cricket memorabilia to raise funds for I Am Hope's youth mental health work.
As we move into the 2025/26 growing season, the Tractor and Machinery Association (TAMA) reports that the third quarter results for the year to date is showing that the stagnated tractor market of the last 18 months is showing signs of recovery.
DairyNZ chair Tracy Brown is urging dairy farmers to participate in the 2026 Levy vote, to be held early next year.
Beef + Lamb New Zealand (B+LNZ) is calling for nominations for director roles in the Eastern North Island and Southern South Island electoral districts.
OPINION: Microplastics are turning up just about everywhere in the global food supply, including in fish, cups of tea, and…
OPINION: At a time when dairy prices are at record highs, no one was expecting the world's second largest dairy…