CLOTHING MAKER Swazi Apparel Ltd will on March 1 launch Dairy by Swazi, a range specifically for dairy farmers. It is made in New Zealand and will sell exclusively in RD1 stores.
Swazi designer and owner Davey Hughes says he is pleased with sales of the company's premium, "but research told us there was also a segment of farmers who, while concerned about quality, were after clothing with a few less features [and] value for money."
Dairy farmers will be pleased, he says. "By stripping out a few features and added manufacturing efficiency, we've delivered a range of products... at a bloody awesome price."
"All the inherent Swazi properties [are there]: durable, the very best of fabrics and craftsmanship."
The range will start with five garments: men's pants, shirt and two tee-shirts and a women's skivvy. All garments will be made of fleece, some in different weights.
Tel. 06 368 4822
www.swazi.co.nz
