John Deere acquires GUSS Automation
John Deere has announced the full acquisition of GUSS Automation, LLC, a globally recognised leader in supervised high-value crop autonomy, headquartered in Kingsburg, California.
It has announced the arrival of the new Skechers x John Deere footwear collection.
Sources say the collection will begin hitting stores later this month, with designs aimed at agricultural professionals, construction workers, outdoor enthusiasts and trendsetters.
Michael Greenberg, president of Skechers, says, “As the country’s number one work footwear brand, this new offering is a natural for us as John Deere is a best-in-class company, that is highly recognised and a valued name with tremendous untapped potential for the greater market”.
“We’ve worked in close collaboration with John Deere’s team to ensure that our offering meets consumers’ needs, incorporating our advanced technologies and durable designs, emblazoned with JD’s iconic colours,” he says. The footwear features a sturdy construction and is upgraded with waterproof materials and protective features such as PORON XRD metatarsal protection.
The initial line will include patented features including Hands Free Slip-ins, Arch Fit and Relaxed Fit Technology, while children’s styles will feature Air-Cooled Memory Foam and machine washability.
Skechers x John Deere sport adventure, work, utility sneaker and casual styles will be available at Skechers retail stores, via www.skechers. com and “premium retail partners and specialty retailers worldwide”.
