Second generation Amarok ups the stakes
The first-generation VW Amarok – launched back in 2010 – has built a reputation based on comfort, handling and ability that has led to more 7700 of the vehicles being driven on New Zealand’s roads.
The sponsorship, started in late 2011, will run for three more years. Volkswagen will supply two new Amarok utes for scheme staff to use in attending calf sales and visiting farmers and truckers.
Volkswagen and IHC have a long-standing deal: IHC uses Volkswagen Caddy and Transporters in its work in communities.
The IHC Calf & Rural Scheme involves farmers and PGG Wrightson in raising funds for New Zealanders with intellectual disabilities.
Launched in 1984, the scheme encourages farmers to donate a weaned farm animal to be sold, the proceeds going to IHC. At least 5500 calves are donated annually, raising about $1.5m.
This year IHC is celebrating 30 years of the scheme, says IHC national fundraising manager Adele Blackwood.
“Generous support… means we can help people with intellectual disabilities through… a wide variety of initiatives – free information and resources through our library; help with education, health and legal rights through our advocacy team; and coordinating friendships and skill based-learning through our volunteer programme.”
Tom Ruddenklau, Volkswagen general manager, says, “Our support of the IHC Calf & Rural Scheme helps us give back to the rural community and supplying two Amarok utes for the team helps them get out and about.”
