Wednesday, 11 September 2013 15:57

Editorial - Where’s the good news?

Written by 

DAIRY FARMERS have been on a rollercoaster of late – especially given the daily misfortunes of Fonterra and its botulism debacle. To see their industry ‘in lights’ in the international media, and being described as less than perfect, has been distressing.

 

Few will disagree Fonterra has botched its public relations response, not to mention serious mistakes at the Hautapu factory that started it all. Sadly the bad publicity is far from over: the various inquiries will be rolling it out for months.

Right now we’re seeing a phenomenon you could call the ‘race to China’. Fonterra is sending a delegation there, MPI is sending its man there and John Key is planning a visit there too. With bags packed with humble pie they are hoping to placate the Chinese for their stuff-ups. No mention yet about the impact on other dairy companies and others tainted and affected in various ways.

But amidst all the Fonterra turmoil is a spark of good news on the home front for dairy farmers who have kept their heads down and focused on their farming. Early indications are that the drought’s effects are being overtaken by the mild winter, and that production is now roaring away in this early spring. 

It might be too soon to lay bets, but hope is there for a good season. The other good news is the global milk price holding up and the good payout announcements by all dairy companies.

One has to admire dairy farmers for their resilience during the Fonterra crisis. They have remained calm and focused on the issues on-farm, doing what they do best – producing high quality milk. They have been badly let down by Fonterra, whose directors and senior managers ought to be extending apologies to their shareholders, not just to Chinese customers.  

More like this

Editorial: Getting RMA settings right

OPINION: The Government has been seeking industry feedback on its proposed amendments to a range of Resource Management Act (RMA) national direction instruments.

Editorial: Agri's mojo is back

OPINION: Good times are coming back for the primary industries. From sentiment expressed at Fieldays to the latest rural confidence survey results, all indicate farmer confidence at a near-record high.

Editorial: Sense at last

OPINION: For the first time in many years, a commonsense approach is emerging to balance environmental issues with the need for the nation's primary producers to be able to operate effectively.

Featured

Rural contractors call for overhaul of ag vehicle rules

Following a recent overweight incursion that saw a Mid-Canterbury contractor cop a $12,150 fine, the rural contracting industry is calling time on what they consider to be outdated and unworkable regulations regarding weight and dimensions that they say are impeding their businesses.

NZ seeks certainty on US tariff, says McClay

Trade Minister Todd McClay says his officials plan to meet their US counterparts every month from now on to better understand how the 15% tariff issue there will play out, and try and get some certainty there for our exporters about the future.

National

Machinery & Products

JDLink Boost for NZ farms

Connectivity is widely recognised as one of the biggest challenges facing farmers, but it is now being overcome through the…

New generation Defender HD11

The all-new 2026 Can-Am Defender HD11 looks likely to raise the bar in the highly competitive side-by-side category.

» Latest Print Issues Online

Milking It

Buttery prize

OPINION: Westland Milk may have won the contract to supply butter to Costco NZ but Open Country Dairy is having…

Gene Bill rumours

OPINION: The Gene Technology Bill has divided the farming community with strong arguments on both the pros and cons of…

» Connect with Dairy News

» eNewsletter

Subscribe to our weekly newsletter