US dairy farmers have a new threat to their business - heat waves.
Milking It was on board with Groundswell's efforts then to send a strong message, but having a second crack at it feels like a mistake. One look at the comments underneath Groundswell's recent Facebook post about a second protest make it clear, the risk of farmers' genuine concerns being high-jacked by fringe nutters is through the roof.
The goodwill from Howl 'part one' is very likely to be undone during 'part two' - cameras trained not on hard-working farmers with valid concerns, but on banners pushing everything from anti-vax theories, to 'global reset' conspiracy nonsense.
As a mate of Milking It quipped, "the best advice we can offer is, 'quit while you're ahead'".