Wednesday, 03 March 2021 10:01

Milk advert banned

Written by Milking It

font size decrease font size increase font size
Print
Email

Remember that Meadow Fresh commercial where a little girl rides her bike to buy a gallon of milk from the local dairy?

Well, that advert has been banned from television for "condoning an illegal practice" by showing a girl riding her bike on the footpath.

A viewer, who first saw the commercial in September last year, lodged a complaint with the Advertising Standards Authority (ASA) out of concern that the footage would encourage children to illegally ride their bike on the footpath.

Under the Land Transport (Road User) Rules, cycling on a footpath is illegal unless it is for the purpose of delivering mail or newspapers, or if the bike has a wheel diameter under 355mm, which applies to toddlers' bikes and tricylcles.

Meadow Fresh says it stands by the advert but won't be running it on TV now.

More like this

Sour taste

A dairy snack for kids made by the Gloriavale Christian Community has been dropped by two distributors because of "reputational" issues.

Cows in lockdown

OPINION: Over the past year the world has been shown the psychological damage that lockdown can have on human wellbeing.

Seaweed to the rescue

OPINION: Researchers at the University of California report an 82% reduction in methane emissions in cows fed small doses of seaweed a day for 21 weeks.

Foot in mouth

OPINION: A mate of Milking It recently opined that Ag Minister Damien O'Connor is a sitter for the moniker 'Minister of Foot in Mouth Disease' after yet another clumsy public statement.

He has now followed this gaffe in a speech he gave at the CD field days - no doubt trying to pander to his farming audience - by kicking tourism while it's down, Covid-19, he said, has taught the tourism industry "not to be so cocky" after it conceded to dairy as our top export earner.

Towns dependent on tourism are dying and need government assistance, not a kick in the guts.

Keeping it fresher

OPINION: Researchers at Chulalongkorn Graduate University have developed 'PASS+', a system that uses UV light to help keep milk fresh and reduce transportation costs for farmers.