Wednesday, 03 March 2021 10:01

Milk advert banned

Written by  Milking It
Milk advert banned

Remember that Meadow Fresh commercial where a little girl rides her bike to buy a gallon of milk from the local dairy?

 

Well, that advert has been banned from television for "condoning an illegal practice" by showing a girl riding her bike on the footpath.

A viewer, who first saw the commercial in September last year, lodged a complaint with the Advertising Standards Authority (ASA) out of concern that the footage would encourage children to illegally ride their bike on the footpath.

Under the Land Transport (Road User) Rules, cycling on a footpath is illegal unless it is for the purpose of delivering mail or newspapers, or if the bike has a wheel diameter under 355mm, which applies to toddlers' bikes and tricylcles.

Meadow Fresh says it stands by the advert but won't be running it on TV now.

More like this

Science fiction

Science fiction

OPINION: Last week's announcement of Prime Minister’s new Science and Technology Advisory Council hasn’t gone down too well in the science community.

Bye bye Paris?

Bye bye Paris?

OPINION: At its recent annual general meeting, Federated Farmers’ Auckland province called for New Zealand to withdraw from the Paris Agreement on Climate Change.

What's going on?

OPINION: On the 2nd of May, Agriculture Minister Todd McClay announced that the 'government remains on track to ban full farm-to-forestry conversion'.

Cows down

OPINION: It's not happening as fast as the greenies would like - they actually want all livestock other than Muscovy ducks and Tibetan Llamas to disappear entirely - but it is happening.

Less hot air

OPINION: Farmers won't get any credit for this from the daily media, so Milking It is giving the bouquets where they’re due.

Popular Reads

back to top

Featured

Editorial: Winston's words of wisdom

Editorial: Winston's words of wisdom

OPINION: Foreign policy is a real strength of Winston Peter and this is recognised by Ministry for Foreign Affairs and Trade (MFAT) officials who, so the story goes, wanted him in his present role because of his experience in that field.

National

Top ag scientist to advise PM

A highly experienced agricultural scientist with specialist knowledge of the dairy sector is the Prime Minister's new Chief Science Advisor.

Machinery & Products

Hose runner saves time and effort

Hose runner saves time and effort

Rakaia-based equipment manufacturer Pluck’s Engineering will soon start production of a new machine designed to simplify the deployment and retrieval…

» Latest Print Issues Online

dairynewscover
ruralnewscover
winegrowercover

Visit archives

Milking It

Science fiction

OPINION: Last week's announcement of Prime Minister’s new Science and Technology Advisory Council hasn’t gone down too well in the…

Bye bye Paris?

OPINION: At its recent annual general meeting, Federated Farmers’ Auckland province called for New Zealand to withdraw from the Paris…

» Connect with Dairy News

» eNewsletter

Subscribe to our weekly newsletter