Wednesday, 03 March 2021 10:01

Milk advert banned

Written by  Milking It

Remember that Meadow Fresh commercial where a little girl rides her bike to buy a gallon of milk from the local dairy?

 

Well, that advert has been banned from television for "condoning an illegal practice" by showing a girl riding her bike on the footpath.

A viewer, who first saw the commercial in September last year, lodged a complaint with the Advertising Standards Authority (ASA) out of concern that the footage would encourage children to illegally ride their bike on the footpath.

Under the Land Transport (Road User) Rules, cycling on a footpath is illegal unless it is for the purpose of delivering mail or newspapers, or if the bike has a wheel diameter under 355mm, which applies to toddlers' bikes and tricylcles.

Meadow Fresh says it stands by the advert but won't be running it on TV now.

More like this

Feeling the heat

US dairy farmers have a new threat to their business - heat waves.

Class action

The news has gone from bad to worse for a2 Milk - the company Synlait had hitched its wagon to.

On the move

Six months after welcoming a new chief executive, Maori-owned milk processor Miraka has had to start a new search for a leader.

Efficient cows

New data from Statistics NZ shows that Canterbury had the biggest fall in agricultural emissions, down 2.7%, mainly due to a decline in livestock numbers.

Turning the corner

OPINION: Fonterra seems to be turning a corner in Australia when it comes to stability of its milk supply base.

National

Why should we do more?

OPINION: Managing our dairy sector's impacts inevitably attracts a range of views. Should we do more, less or stay the…

Cattle sale with a difference

Innovation, loss and resilience have brought the Singh family to the point where it is poised to honour its patriarch,…

O'Connor's overseas odyssey

Agriculture Minister Damien O'Connor continued his overseas odyssey in the past week with multiple meetings in the US, Europe and…

Machinery & Products

Protective tint

Now available in New Zealand, Wildcat Static Cling Tint adds a protective layer to the windows of your tractor, harvester…

New owner for stoll

German company Stoll, the well-known manufacturer of tractor front loaders and attachments that claims to be the second largest producer…

Fert spreaders get a revamp

Kuhn has updated its MDS range of fertiliser spreaders, giving farmers more options to upgrade machines as situations change, rather…

Mowers spring into action

With spring upon us, thoughts turn towards shutting up paddocks for conservation and maybe the purchase of new machinery to…

» The RNG Weather Report

» Latest Print Issues Online

Milking It

Feeling the heat

US dairy farmers have a new threat to their business - heat waves.

Class action

The news has gone from bad to worse for a2 Milk - the company Synlait had hitched its wagon to.

» Connect with Dairy News

» eNewsletter

Subscribe to our weekly newsletter