Tuesday, 04 March 2025 11:25

No backing down

Written by  Milking It

OPINION: Fonterra isn't backing down in its fight with Greenpeace over the labelling of its iconic Anchor Butter.

Greenpeace claims that new legal documents from Fonterra Brands reveal that the dairy giant has removed labels from its Anchor butter packaging which the environment lobby says falsely claimed that Fonterra dairy cows are '100% New Zealand grass-fed'.

However, the co-op has hit back. Fonterra says it stands behind its claim in relation to Anchor butter as "grass-fed" because its suppliers' cows' diet is predominantly grass and pasture, which includes grass, grass silage, hay and forage crops.

Fonterra will continue to strongly defend the claims brought against it, and will not be commenting further while this matter is before the courts.

More like this

Smith V Fonterra

OPINION: To a chorus of crying greenies, and not a minute too soon, the Government has moved to put the courts back in their place through proposed amendments to the Climate Change Response Act 2002, intending to limit climate litigation claims such as Smith v Fonterra, in the interests of providing greater certainty for vital industry.

Featured

Geoff Maber Awarded ONZM for Agribusiness Leadership

Morrinsville-based agribusiness leader Geoff Maber has been appointed an Officer of the New Zealand Order of Merit (ONZM) in the King’s Birthday Honours, recognising a lifetime of service to agribusiness, the rural sector and the wider community.

National

Machinery & Products

» Latest Print Issues Online

Milking It

Too Lenient

OPINION: Reckless action by Greenpeace in 2024 forced Fonterra to shut down a drying plant for four hours, costing the co-op…

Fossil Fuel Crusade

OPINION: The global crusade against fossil fuel is gaining momentum in some regions.

» Connect with Dairy News

» eNewsletter

Subscribe to our weekly newsletter