The organisers of the inaugural two-day Pasture Summit have got it wrong in asking journalists to pay a $380 registration fee.
The inaugural summit is being given a miss by most journalists. Coverage will be largely left to a sponsor which can hardly lay claim to have the reach of the whole dairy industry. Is this what the organisers want? Even major sponsors of the event are calling it crazy to charge journalists to attend.
Our advice; it’s still not too late. Allow journalists to cover the Ashburton event free of charge, as is the norm for all dairy conferences in this country.