Expert Says Fonterra Backing Current Strategy With New CEO Appointment
The appointment of Richard Allen as Fonterra's new chief executive signals execution, not strategy, according to agribusiness expert Dr Nic Lees.
The co-op has been supplying free milk to NZ schools for a while now. Its Aussie arm is now also making regular donations of Fonterra's Duck River Butter to 19 schools across northern Tasmania, an initiative aimed to "reduce the impact of disadvantage when breakfast is missed".
A worthy aim, no doubt about it, which is why questioning such initiatives can seem mean, and is usually avoided. But it is worth asking: When on-farm returns just aren't there, can the co-op really afford to keep doing this? As they say, charity starts at home.
