Wednesday, 01 September 2021 11:00

Taste trickery?

Written by  Milking It

The world's fourth largest dairy company Danone is spending more money to spruce up its vegan dairy offerings in a bid to boost sales.

It plans to launch new technology: 'plant-based 2.0' under the company's current plant-based milk brands as Silk NextMilk and So Delicious Wondermilk in the US, and Alpro Not Milk in Europe.

Danone says it wants to make key improvements to the taste and texture of its products so that they appeal to the majority of consumers who don't currently purchase plant-based milk beverages.

It points out that 60% of consumers are still not buying vegan milk products, the barrier being primarily product taste and product texture.

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Class action

The news has gone from bad to worse for a2 Milk - the company Synlait had hitched its wagon to.

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