Friday, 11 October 2013 14:54

European co-op eyes Asia from new base

Written by Rural News Group

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EUROPEAN DAIRY processor FrieslandCampina says its new development centre in Singapore will make dairy-based beverages and infant and toddler nutrition products tailored specifically for Asian consumers.

The development centre, in the Singapore Science Park, houses FrieslandCampina’s nutritional and product development expertise for its Consumer Products International (CPI) business group in Asia.

Royal FrieslandCampina chief executive officer Cees ‘t Hart says the centre is part of its drive to “continuously develop and innovate to meet the needs of consumers in Asia.” The centre will operate as an extension of FrieslandCampina’s Innovation Centre being launched next month in the Netherlands by Queen Maxima.

FrieslandCampina set up a regional office in Singapore in 2011 for its CPI business group. The location puts it close to operations in China, Hong Kong, Indonesia, Malaysia, Philippines, Thailand and Vietnam.

Singapore Economic Development Board (EDB) representative Thien Kwee Eng congratulated FrieslandCampina on the opening of the centre.

“FrieslandCampina will be able to tap into Singapore’s capabilities spanning market research, branding and marketing, and food and nutrition research expertise, to develop products that cater to the nutritional needs of Asia’s diverse consumers.

“EDB is committed to enhancing Singapore’s leading position as a home in Asia for consumer companies for business, innovation and talent and FrieslandCampina’s decision to open the development centre in Singapore is a strong testament to that vision.”

Published in World News

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