NZ Apple Sector Pushes for Japan & Korea Market Access
The apple sector is working with the Government to unlock access to two key markets that could bring millions in revenue for apple growers.
The sold-out event at QT Hotel on July 22–23, brings together the people, businesses and organisations that drive New Zealand's $1.26 billion dollar apple and pear industry.
The conference provides a valuable opportunity to connect, share knowledge and discuss the opportunities and challenges shaping the industry's future.
This year's event features an expanded EXPO format, with a strong focus on networking, technology, innovation and practical business insights. Growers will be able to engage directly with suppliers, explore the latest technologies, products and services, and view machinery demonstrations in one convenient location.
Complementing the exhibition are specialist and technical sessions delivered across the two days, covering topics ranging from orchard profitability and productivity to trade agreements, the future of market access, policy, politics, domestic and international research experts and the sectors long-term growth ambitions.
Speaker highlights include Minister of Foreign Affairs and Trade, Deputy Secretary and Chief Negotiator Vangelis Vitalis, Luca Lovatti, R&D Manager from Italy’s Melinda Consortium and Ministry for Primary Industries Chief Insights Officer Jarred Mair alongside expert panel discussions featuring growers, researchers, exporters and more.
NZAPI chief executive Danielle Adsett says EXPO 2026 plays an important role in bringing the sector together.
“For us, this is much more than a conference. As a primary industry, our growers are spread across the country, but this event brings us together to discuss the issues that matter most. It allows our growers, post-harvest experts, researchers, scientists and industry professionals to korero, share ideas, celebrate successes and help shape the future of New Zealand's apple and pear sector," Adsett says.
“As our sector continues to grow and pursue opportunities in global markets, the value of face-to-face conversations, collaboration and knowledge sharing becomes even more important.”
The conference will culminate in the NZAPI Awards Dinner, to be held at the Millennium Hotel Queenstown on the evening of July 23.
“Whether a grower, packer, exporter, researcher, supplier or industry stakeholder, EXPO 2026 will provide the opportunity to learn, connect and contribute to the future success of our sector,” says Adsett.
Full conference details are available at www.applesandpears.nz
