Roadmap set to double hort exports by 2035
It's critical that the horticulture sector works together as part of a goal to double the sector’s exports by 2035.
Horticulture NZ is praising the Government’s new $44b primary export plan.
The Government yesterday announced its Fit for a Better World plan aimed at boosting primary sector export earnings by $44 billion over the next decade.
Horticulture NZ (HortNZ) says the horticulture industry’s future-focused strategies align well with what is proposed in the plan.
“Horticulture is already well into the journey that has been identified and proposed in these reports, and this journey will continue,” says HortNZ President, Barry O’Neil.
New Zealand’s horticulture industry is now worth more than $6.39 billion annually, employing approximately 60,000 people.
“We are encouraged to see that the proposal identifies a key opportunity to accelerate the horticulture industry’s development, which fits perfectly with our own work.
“That said, we realise that growers and horticulture’s governance groups have not been part of the Primary Sector Council’s work on developing Fit for a Better World.
“As a result, over the next few months, we will be discussing with them the approach to implementation the horticulture industry can jointly take with government,” said O’Neil.
With the current situation in the European farm machinery market being described as difficult at best, it’s perhaps no surprise that the upcoming AgriSIMA 2026 agricultural machinery exhibition, scheduled for February 2026 at Paris-Nord Villepinte, has been cancelled.
The Meat Industry Association of New Zealand (MIA) has launched the first in-market activation of the refreshed Taste Pure Nature country-of-origin brand with an exclusive pop-up restaurant experience in Shanghai.
Jayna Wadsworth, daughter of the late New Zealand wicketkeeper Ken Wadsworth, has launched an auction of cricket memorabilia to raise funds for I Am Hope's youth mental health work.
As we move into the 2025/26 growing season, the Tractor and Machinery Association (TAMA) reports that the third quarter results for the year to date is showing that the stagnated tractor market of the last 18 months is showing signs of recovery.
DairyNZ chair Tracy Brown is urging dairy farmers to participate in the 2026 Levy vote, to be held early next year.
Beef + Lamb New Zealand (B+LNZ) is calling for nominations for director roles in the Eastern North Island and Southern South Island electoral districts.

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