Blueberries Could Be NZ's Next $150m Horticultural Export
Blueberries have the potential to become a major horticultural export, earning up to $150 million within the next three to five years.
Mike Chapman won the Bledisloe Cup for horticulture, pictured with Ag Minister Damien O’Connor and HortNZ president Barry O’Neil.
Former Horticulture New Zealand chief executive Mike Chapman says labour shortages and an avalanche of government-sponsored regulations are crippling the sector.
"If you can't have labour, you can't grow. If you can't grow, you cannot comply," Chapman told Hort News. "That is the real nexus and you must have every ingredient in place to make it work."
He says the Government is keen on horticulture growing but the key is getting enough seasonal workers into the country.
Chapman, who stepped down after five years in the role, was honoured at last month's Hort NZ conference in Hamilton with the Bledisloe Cup in recognition of his services to the industry.
He was also honoured by the Chinese Growers Association, Pukekohe, for his services to the group. Chapman says receiving the awards was incredibly humbling and really unexpected.
"You do the best job you can and don't expect any of this recognition other than knowing that you have done a great job," he says. "But the industry recognising that is incredibly special, and the Chinese growers' award, receiving that was unbelievable as well.
"It's a special recognition from a group of growers who are really important and a core part of the industry."
Chapman's career in the horticulture industry has spanned more than 20 years.
Swapping his legal-focused work for kiwifruit, he took up the role of Kiwifruit New Zealand chief executive in 2002 and then in 2005 became NZ Kiwifruit Growers Incorporated chief executive. Ten years later he picked up the reins as Horticulture NZ chief executive, a position he held until June this year.
The Bledisloe Cup for horticulture was first presented in 1931 by the then Governor-General, Lord Bledisloe, for a competition between orchardists for the best exhibit of New Zealand apples at the Imperial Fruit Show.
It is one of several cups Lord Bledisloe presented to New Zealand and is similar to rugby's Bledisloe Cup, which was also donated in 1931.
HortNZ president Barry O'Neil says Chapman's advocacy for the horticultural industry has been untiring, forceful, and balanced.
Despite retiring from HortNZ, Chapman remains involved with the Recognised Seasonal Employer (RSE) scheme. Chapman says the RSE scheme is critical to the sector and he's happy to continue working on behalf of growers.
"I have a track record working with government officials on the scheme."
He was instrumental in the Government's decision in early August to permit RSE workers from Samoa, Tonga and Vanuatu, to enter New Zealand without the need for managed isolation.
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As we move into the second half of 2026, the Tractor and Machinery Association (TAMA) reports that Year-to-Date figures ending June 30 saw new tractor deliveries hitting 1,386 units or 10.7% ahead of the same period in 2025.
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