Export prices set to remain elevated
Horticultural prices are set to remain elevated this year, reflecting the balance between demand in key export markets and an increase in supply.
Rockit chief executive Mark O'Donnell says consumer awareness for the brand continues to improve each year.
Some 88% of premium consumers recently surveyed stated they love Rockit.
Sustainability is another focus, with New Zealand part of the pilot market for new sustainable tubes.
“We did a successful trial here in 2022 and are looking to expand this with a bigger volume, along with rolling them out in various global markets.”
O’Donnell says New Zealand growers wanted to see their fruit available to Kiwis and the company has achieved this with the support of Foodstuffs, BP, Farro and independent fresh produce retailers.
“With more acres planted and expansion into the South Island, we have geographic diversity and access to some great blocks of land and partners. Building a fruit supply base that can endure changing climates and extreme weather events enables us to safeguard our year-round supply as we continue to expand our networks and quality reputation worldwide.”
While Rockit is a successful global company, its headquarters will continue to be in Hawke’s Bay, O’Donnell adds.
“Most of our senior team relocated here from Auckland but others in the wider leadership team are based in Auckland, Tauranga and in our global markets. However, Heretaunga, Hawke’s Bay is our home, and our head office will remain here.”
The 2025 game bird season is underway with Hawke’s Bay and Southland reporting the ideal weather conditions for hunters – rain and wind.
A group of meat processing companies, directors and managers have been fined a total of $1.6 million for deliberately and illegally altering exported tallow for profit.
New Zealand’s top cheeses for 2025 have been announced and family-owned, Oamaru-based Whitestone Cheese is the big winner.
Waikato farmer, and Owl Farm demonstration manager, Jo Sheridan is the 2025 Fonterra Dairy Woman of the Year.
New Zealand’s special agricultural trade envoy Hamish Marr believes the outlook for the dairy sector remains strong.
Everyone from experienced veterinarians and young professionals to the Wormwise programme and outstanding clinics have been recognised in this year’s New Zealand Veterinary Association Te Pae Kīrehe (NZVA) awards.
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