Phoebe Scherer wins Bay of Plenty Young Grower 2025 title
A technical lab manager for Apata, Phoebe Scherer, has won the Bay of Plenty 2025 Young Grower regional title.
Laura Schultz from Trevelyans was named the first place winner, taking home a prize package which includes an all-expenses paid trip to Wellington to compete for the National Young Grower of the Year title as well as $1,500 cash.
The competition took place on 20 July at Mount Maunganui College, where eight competitors tested their skills and ability to run a successful horticulture business in a series of challenges. These were followed by a speech competition titled ‘What I’ll be growing in 2050’, at a gala dinner.
Schultz excelled in the individual challenges, and impressed judges with her speech on providing the best quality produce by adapting to climate change to grow crops which meet the changing environment.
Yanika Reiter came in second place, while Emily Woods was third.
Schultz grew up on her family orchard in the Bay of Plenty. After a diverse career across different countries that has included studying fashion design, yoga instruction, and working as a snowboard instructor, she returned home three years ago and realised her interest lay in growing avocados.
Since then, she ha leased the family orchard and now takes full responsibility for it, alongside her work with the avocado improvement group at Trevelyans.
Erin Atkinson, chair of BOP Young Growers says this year’s contestants were outstanding.
“This year’s BOP Young Grower contestants have shown the great talent we already have within our horticulture industry,” Atkinson says.
“The competition has been perfect to test their knowledge and I hope that it sets the bar for other young talent coming through our industry.”
New Zealand Kiwifruit Growers Inc. (NZKGI) chief executive Colin Bond says that competitions like the Young Grower of the Year show appreciation for the need for skilled careers in the horticulture industry.
“As a horticulture industry, we can focus on knee-jerk reactions required for the current season. But in order to continue to produce effectively into the future, we need to ensure we have young people with the right commercial, technical and scientific skills.
“The 2022 BOP Young Grower competition is a great way to celebrate the high calibre of people coming through the industry to make us future fit.”
