The eight finalists for Rural Bachelor of the Year made a stop in their road trip at Te Kuiti, to take part in one the first challenges of the competition.

LIC has launched a new app, which will help farmers keep their cows’ health in-check from a mobile device.

CRV Ambreed is demonstrating a new industry-leading herd-testing device at this year’s National Fieldays.

Federated Farmers say recent stock sickness or deaths are likely to have been caused by high sugar content in the fodder beet they have been eating.

Despite a bit of drizzle here and there, day one of Fieldays 2015 welcomed over 28,000 visitors through the gates - almost 8,000 more than opening day last year.

Until the early 1990’s Claas was known as a manufacturer of harvesting machinery for the grain and livestock industries, but that changed in 1993.

Feed company BEC Feeds says its new mineral blend, to be launched at Fieldays, offers a cost-effective solution to deficiencies in cows.

AGCO, the manufacturer and distributor of MF, Fendt, Valtra and other brands, has opened its Future Farm and Learning Centre in Lusaka, Zambia.

Deere and Co, the owners of the John Deere tractor brand, has reviewed its earnings forecast for the financial year to October, saying it will finish at about US$1.9 billion despite sales having fallen by 19% in the year so far, not 17% as previously forecast.

The John Deere logo is probably recognised by anyone in agriculture, but a 2014 Top 100 of Global Brands and their perceived values produced by Interbrand showed JD was even recognised by the greater public, coming in at 79th position with a value of $5.12 billion.

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