Tuesday, 25 July 2023 15:55

New CEO for wood processors

Written by  Staff Reporters
WPMA chief executive Mark Ross. WPMA chief executive Mark Ross.

Mark Ross has started in his new role as chief executive of the Wood Processors and Manufacturers Association of NZ (WPMA).

He was previously the chief executive of Animal and Plant Health NZ (formerly Agcarm), a position he held for eight years.

The WPMA represents over 65 companies involved in the wider wood products industry, with a vision where wood processing and manufacturing is core to New Zealand’s economic growth, regional development, and environmental protection.

Ross has a strong passion for primary industries and natural environment, having worked within the wider agricultural, horticultural, and forestry industries throughout his career.

He says he has a great understanding of the machinery of government, strong leadership ability, as well as advocacy and policy development.

“With my experience working across the primary industries, I am well versed in the forestry and wood processing sectors,” says Ross. “Specifically, in my earlier career at the Ministry of Forestry (prior to becoming MPI), where I worked in forestry import and export quarantine, forest health and biosecurity incursions, such as the aerial operation to successfully eradicate the white-spotted tussock moth from Auckland.

“The recent announcement by the government of the $57 million wood processing growth fund and the launch of the Forestry and Wood Processing Transformation Plan makes it an exciting time for me to join the WPMA,” he says.

“It is essential that as a country we hasten the development of our domestic wood processing and manufacturing sector,” he says.

“This will be progressed through creating and selling our wood product story, plus working closely with government and the wider industry to encourage greater support, innovation, and investment.”

More like this

Report shows value of ag chem

A landmark report reveals that without crop protection products, New Zealand’s economy would lose $7.5 to $11.4 billion.

Featured

Major shakeup for the NZ science system

The government has announced a major restructuring of the country's seven crown research institutes (CRIs), which will see them merged into three public research organisations (PROs).

Putting theory into practice

Hamish and Rachel Hammond jumped at the chance to put their university learning into practice by taking up a contract milking offer right after graduation.

Workers a big part of the farming business

"We couldn't do this without our team. They are integral to everything." That's the first thing that Te Awamutu dairy farmers Jayson and Stacey Thompson have to say about their team.

Editorial: O Canada

OPINION: The Canadian government's love affair with its lifestyle dairy farmers has got it into trouble once again.

Tough year for UK farmers

Volatile input costs, fluctuating commodity prices, a reduction in direct payments and one of the wettest periods in decades that resulted in a disastrous harvest, have left their mark and many UK farming businesses worse off.

National

New insights into rural fire risk

New student research from the University of Canterbury in partnership with Fire and Emergency New Zealand (FENZ) could improve knowledge…

Embrace mechanical weeding now

Mechanical weeding is exploding in Europe because increasing resistance means they have "run out of herbicide", says Canterbury agronomist Charles…

China still a good option

The ongoing rise of the Chinese middle class will drag up demand for New Zealand products there in the future.

UAE FTA signed

New Zealand’s free trade deal with the United Arab Emirates (UAE) has now been signed.

Machinery & Products

Batten Buddy - cleverly simple

Stopping livestock from escaping their environment is a “must do” for any farmers or landowners and at times can seem…

U10 Pro Highland a step up

A few weeks after driving the CF MOTO U10 Pro ‘entry level’ model, we’ve had a chance to test the…

» Latest Print Issues Online

The Hound

Drunk on power!

OPINION: The end-of-year booze-up at the posh Northern Club in Auckland must have been a beauty, as the legal 'elite'…

Time has come?

OPINION: It divides opinion, but the House has passed the first reading of the Gene Technology Bill.

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter