Red meat rebound
The red meat sector is poised for a strong rebound this season, with export receipts forecast to top $10 billion and farm profitability to almost double.
World champion New Zealand rugby player and Beef + Lamb Ambassador, Stacey Waaka went up against world-record-holding sheep shearer Sacha Bond in a series of athletic tests last week at Massey University’s Auckland campus.
The challenge, facilitated by Beef + Lamb New Zealand and Massey University, forms part of World Iron Awareness Week which kicks off today with the theme ‘Iron to Move’ designed to showcasing the important role iron can play in keeping physically active.
Senior lecturer in sport and exercise science, Dr Claire Badenhorst says both Waaka and Bond are at the top of their game in their respective fields “but obviously are quite different physically, so these athletic tests that compared their strength, endurance and agility were extremely interesting”.
Badenhorst was impressed by the athletes, saying that both performed ‘extremely well’.
“The tests highlighted why they are such excellent performers in their chosen fields,” she says.
“Iron plays a crucial role in achieving peak performance, whether it be for sport, work or just maintaining a busy lifestyle. And with stats from the last National Nutrition Surve indicating that 12% of women (aged 30 – 51 years) are low in iron, this is an area I’m passionate in raising awareness in,” says Badenhorst.
She says that a notable number of women are experiencing the effects of low iron levels.
“I also have personal experience with the consequences of an iron deficiency, and at times found it difficult to maintain adequate iron levels,” she adds. “It can leave you feeling very tired and fatigued – making both work and exercise a real challenge.”
Waaka and Bond both say they follow a well-balanced diet rich in iron.
“I personally eat beef and lamb because I love meat,” Waaka says. “I genuinely love the taste, and enjoy cooking it when I have the time.”
“I eat beef and lamb to help my body function well from a mental, physical and spiritual perspective. What you put in foodwise is what you get out physically,” she says.
Waaka says the athletic tests were harder than expected, “but my competitiveness helped push me through those tough moments!”
Meanwhile, Bond says she found the tests fun but challenging.
“It was a great way to see where I'm at in the lead-up to my next world record attempt,” she says. “I’m really glad I ate well beforehand, as I feel this was key to my performance.”
“I enjoy eating beef and lamb not only because it is delicious, but also because it gives me the nutrients I need to feel energised throughout my day,” Bond says.
“After a hard day on the farm, I love tucking into a slow-cooked lamb shank or a rare steak with garlic butter,” she adds.
Greenlea Premier Meats managing director Anthony (Tony) Egan says receiving the officer of the New Zealand Order of Merit (ONZM) honour has been humbling.
Waikato dairy farmer Neil Bateup, made a companion of the New Zealand Order of Merit (CNZM) in the New Year 2026 Honours list, says he’s grateful for the award.
Another Australian state has given the green light to virtual fencing, opening another market for Kiwi company Halter.
Farmer interest continues to grow as a Massey University research project to determine the benefits or otherwise of the self-shedding Wiltshire sheep is underway. The project is five years in and has two more years to go. It was done mainly in the light of low wool prices and the cost of shearing. Peter Burke recently went along to the annual field day held Massey's Riverside farm in the Wairarapa.
Applications are now open for the 2026 NZI Rural Women Business Awards, set to be held at Parliament on 23 July.
Ravensdown has announced a collaboration with Kiwi icon, Footrot Flats in an effort to bring humour, heart, and connection to the forefront of the farming sector.

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