Editorial: United strategy for wool
OPINION: Wool farmers believe the future of strong wool still holds promise.
Wools of NZ is opening its latest lambs wool contracts at $7.50/kg to all growers.
The company says positive currency movements have contributed to the increased contract price – up from $7.15/kg on July 1 and $1.25/kg above Wools of NZ’s contract price last season.
“From my point of view, as a grower, this contract is very timely in what farmers need for profitability, and it is an indicator that if we get ourselves organised as growers we can influence the returns we get for growers,” Wools of NZ chairman Mark Shadbolt told Rural News.
“Passing on the benefit of the exchange rate is something new for farmers, and in previous models it would have been sucked up by someone else before it got to the farmgate.”
He says the contract is open to all NZ wool growers until August 31, 2015 for lambs wool 28-31.5 micron, produced in the 2015-26 season.
“This is a real and meaningful market-linked contract for lambs wool connected directly to products in the market where demand is growing alongside the price. The WNZ Laneve traceability and onfarm integrity programmes are all parts that assist our brand partners to grow their businesses,” says Shadbolt.
“This is not a copycat or procurement contract and I ask growers to consider the timing of the contract and the pricing points that distinguish WNZ as a sales and marketing company.”
Shadbolt says their market, rather than procurement contracts, have shown a benefit to growers of about $1/kg for the last three years.
“That’s a good indicator of the progress being made in the market. As a wool trader you wouldn’t get that benefit feeding back to the growers.”
Shadbolt says the volumes are increasing each year and the volume this year is at a level where the company needs to open it to the wider industry beyond its shareholders to ensure it fulfils its contracts.
“That indicates there is a lot of demand for the product the lambs wool is made into and is a strong indicator that our market strategy – alongside our brand partners – is working well.”
He says this contract, offered under WNZ’s Laneve brand, reinforces the increasing importance of integrity products traceable back to farm of origin.
“It also endorses the value of our brand partner relationships and our marketing and technical capabilities.”
WNZ shareholders have had first opportunity at the contract and the company is now offering it to all NZ wool growers.
“The volumes required are significant and the support by shareholders has been very encouraging,” says Shadbolt.
Interested growers are encouraged to contact WNZ directly.
With the current situation in the European farm machinery market being described as difficult at best, it’s perhaps no surprise that the upcoming AgriSIMA 2026 agricultural machinery exhibition, scheduled for February 2026 at Paris-Nord Villepinte, has been cancelled.
The Meat Industry Association of New Zealand (MIA) has launched the first in-market activation of the refreshed Taste Pure Nature country-of-origin brand with an exclusive pop-up restaurant experience in Shanghai.
Jayna Wadsworth, daughter of the late New Zealand wicketkeeper Ken Wadsworth, has launched an auction of cricket memorabilia to raise funds for I Am Hope's youth mental health work.
As we move into the 2025/26 growing season, the Tractor and Machinery Association (TAMA) reports that the third quarter results for the year to date is showing that the stagnated tractor market of the last 18 months is showing signs of recovery.
DairyNZ chair Tracy Brown is urging dairy farmers to participate in the 2026 Levy vote, to be held early next year.
Beef + Lamb New Zealand (B+LNZ) is calling for nominations for director roles in the Eastern North Island and Southern South Island electoral districts.

OPINION: Every time politicians come up with an investment scheme where they're going to have a crack at 'picking winners'…
OPINION: What are the unions for these days?