OPINION: There is no doubt that 2020 has been a challenging year for New Zealand and the world.
Insights gained from the conversations will be used to help inform ACC's injury prevention work.
"This is about giving the farmers the floor, and letting them tell us how things are from their perspective," says ACC's agriculture programme manager, Paul Harrison.
The conversations will involve one-on-one meetings, as well as small group workshops in some areas.
"We're really looking to get inside farmers' heads, because the only way we can develop successful injury prevention initiatives is by making sure they reflect life as it really is on the farm."
Harrison says those taking part will be encouraged to "tell it like it is, no holds barred."
"Farmers can contribute to the project and stay anonymous, if they wish to. Outside of the project team involved, no one will know who was involved in one-on-one meetings, and no personal details will be attached to the information we gather."
ACC plans to talk to a cross-section of grain, sheep, beef and dairy farmers.
The meetings were originally scheduled to start this month, but were postponed because of the number of farmers busy with the early onset of calving.
Harrison says the project is being carried out with the help of organisations such as Federated Farmers, Rural Women and Beef and Lamb, who put out 'feelers' to identify farmers interested in being involved. However, ACC is still keen to hear from anyone who'd like to take part.
The meetings are being held in Ashburton, South Taranaki, Hastings and Matamata-Piako - areas chosen because of the significant size of their rural communities.
"We're mindful of farmers' busy schedules, so we'll arrange meetings at any time that suits."
In some cases, a member of the project team may also ask to spend an hour or two accompanying a farmer as they go about their everyday work.
"ACC is not an enforcement agency, so this is strictly to help build our understanding of a typical day on the farm. But obviously, we'd only do this where farmers are happy to have us along."
ACC received around 16,500 work-related injury claims from farmers last year. On average, these injuries resulted in 10 days of lost productivity per claim. The total cost of farm-related injuries in 2013 was over $42 million.