Nathan Guy is the new special agricultural trade envoy
Former Agriculture Minister and Otaki farmer Nathan Guy has been appointed New Zealand’s Special Agricultural Trade Envoy (SATE).
The event attracted over 130,000 visitors, including 500 international guests from 42 different countries.
Primary Industries Minister Nathan Guy has congratulated the National Fieldays Society for another successful event at Mystery Creek in Waikato.
The event attracted over 130,000 visitors, including 500 international guests from 42 different countries; expected to generate around $400 million into the New Zealand economy.
The four day Fieldays event kicked off on Tuesday night with Prime Minister John Key helping launch the Primary Industry 'Champions' initiative. This online campaign features Kiwi icons like Richie McCaw, Rob and Sonia Waddell, Sir David Fagan and many others.
"These well-known New Zealanders will help raise awareness of the primary sector and encourage young people to consider a career in this broad field," says Guy.
Ministers Steven Joyce and Guy officially opened the Fieldays Careers and Education Hub which provided a learning platform for urban and rural teenagers interested in the primary sector.
"I was very impressed by the eighty entrepreneurs that entered the innovation section. A lot of these ideas will be commercialised and help grow our agri-tech exports, which are worth over $1.2 billion per year," says Guy.
"The Situation Outlook for Primary Industries (SOPI) 2016 was released at Fieldays and proves how diversified the sector has become. While dairy export returns are lower, overall revenue has grown by $1 billon to nearly $37 billion. Strong growth in horticulture, beef, wool, forestry, food processing and seafood exports shows the primary sector in good heart.
"The Government also announced an extra $600,000 of funding to help strengthen local mental health networks for farmers and rural communities. This will help ensure we maintain the momentum achieved last year, while also putting a plan in place for the future."
A wide range of Ministers and MPs attended the Fieldays including Prime Minister John Key and Ministers Bill English, Steven Joyce, Paula Bennett, Jonathan Coleman, Todd McClay, Jo Goodhew and Louise Upston.
Farmer interest continues to grow as a Massey University research project to determine the benefits or otherwise of the self-shedding Wiltshire sheep is underway. The project is five years in and has two more years to go. It was done mainly in the light of low wool prices and the cost of shearing. Peter Burke recently went along to the annual field day held Massey's Riverside farm in the Wairarapa.
Applications are now open for the 2026 NZI Rural Women Business Awards, set to be held at Parliament on 23 July.
Ravensdown has announced a collaboration with Kiwi icon, Footrot Flats in an effort to bring humour, heart, and connection to the forefront of the farming sector.
Forest & Bird's Kiwi Conservation Club is inviting New Zealanders of all ages to embrace the outdoors with its Summer Adventure Challenges.
Grace Su, a recent optometry graduate from the University of Auckland, is moving to Tauranga to start work in a practice where she worked while participating in the university's Rural Health Interprofessional Programme (RHIP).
Two farmers and two farming companies were recently convicted and fined a total of $108,000 for environmental offending.

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