Monday, 13 February 2012 10:55

Apple trader turns 50

Written by 

A company credited for revolutionising the apple industry by creating a market for fruit that used to be "mopped up as rubbish" has turned 50.

Johnny Appleseed's managing director, John Paynter says ENZAFOODS innovation has meant growers can prosper because they've created a growing market for second grade fruit that can't be exported.

"ENZAFOODS is a world leader in the international juicing market and should be congratulated on 50 successful years in business. It has revolutionised the apple industry by creating a market for fruit that used to be mopped up as rubbish," he says.

ENZAFOODS, New Zealand's largest apple processing company, has marked its 50th birthday by opening a $4 million processing line in Hastings.

The new $4 million line at, purpose built to produce premium fruit products, and will create up to 30 new jobs bringing the workforce to over 150 during the season.

ENZAFOODS is now injecting an estimated $40 million into the economies of Hawke's Bay and Nelson and providing more profitable contracts to growers for second grade fruit.

General manager Jon Marks says by pureeing and dicing apples, the company has created huge demand for premium fruit products under the FreshFields brand and is delivering profits back to growers.

"We've enjoyed tremendous growth, development and innovation, strengthening New Zealand's international reputation as a premium processor of both fruit and vegetables."

This year Enzafoods will process 110,000 tonnes of apples, pears, carrots, berries, kiwifruit and feijoas into juices, juice concentrates, purees and diced and sliced products, supplied into industrial, food service, hospitality and retail markets in New Zealand, Australia, Japan, Korea, Southeast Asia and the USA.

More like this

Tyre app

Setting tyre pressures correctly, even for a humble farm tractor, is important for reducing compaction, precluding shallow ruts in difficult conditions and cutting fuel consumption.

Featured

Dairy sheep and goat turmoil

Dairy sheep and goat farmers are being told to reduce milk supply as processors face a slump in global demand for their products.

Hurry up and slow down!

OPINION: We have good friends from way back who had lived in one of our major cities for many years.

Editorial: Passage to India

OPINION: Even before the National-led coalition came into power, India was very much at the fore of its trade agenda.

National

Knowing bugs means fewer drugs

A mastitis management company claims to deliver the fastest and most accurate mastitis testing available at scale for New Zealand…

Machinery & Products

100 years of Farmall Tractors

Returning after an enforced break, the Wheat and Wheels Rally will take place on the Lauriston -Barhill Road, North-East of…

JD unveils its latest beast

John Deere has unveiled its most powerful tractor ever, with the launch of the all new 9RX Series Tractor line-up…

Biggest Quadtrac coming to NZ!

In the biggest announcement that Case IH Australia/New Zealand has made around its tractor range, its biggest tractor is about…

A different shade of blue for Norwood

Norwood and ARGO Tractors, the Italian manufacturer of Landini and McCormick tractors, have announced an agreement that gives Norwood exclusive…

Kubota tests diesel engines

Kubota last month used the UK LAMMA Show to test the water with its new 200hp, four-cylinder 09-series diesel engines.

» Latest Print Issues Online

The Hound

Why?

OPINION: A mate of yours truly wants to know why the beef schedule differential is now more than 45-50 cents…

Fat to cut

OPINION: Your canine crusader understands that MPI were recently in front of the Parliamentary Primary Sector Select Committee for an…

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter