Fonterra has appointed Teh-Han Chow as its interim chief executive officer for Greater China.
He likened it to when Britain joined the European Union and says it needs to come through public-private partnerships to build trust and relationships in China.
Speaking at last week’s China Business Summit – at which all speeches were translated immediately into Mandarin – Harrison said the New Zealand meat industry does not have a reputation for food safety issues in China; instead its difficulties are market-related.
“We are being presented with huge opportunities that require a concerted New Zealand public-private partnership on a larger scale than ocurred even – in a trade preservation sense – when Britain joined the European Union.
“Decisions need to be made on how we prioritise our limited political capital. So far dairy, rightly, has been the main beneficiary, but a broader approach is overdue.”
Anzco’s business focus is on some downstream-manufactured products not currently allowed in China. The process of getting New Zealand processing plants listed by the China regulatory authority AQSIQ has been tortuous. It took one plant four years to get listed and only five Anzco sites are listed; 17 sites in the industry, certified for China by MPI, await listing. Chilled imports, sheep and beef offals and meat paste are prohibited.
But Harrison says New Zealand needs to step up to meet these challenges or miss out on big opportunities, not forgetting that the US, Japan and EU compliance journeys had presented huge challenges.
“Ultimately importing countries have to rely on the export-country controlling authority operating in their best interests. This requires acknowledgement of equivalents which can only be achieved through people relationships and trust formed.
“In this regard New Zealand has been too quick with China to play the equivalents card and not put in place the qualified [people] to work through the trust building process.
“There are four key ports in New Zealand’s meat trade with China. We need to lift our performance in understanding the import authority’s requirements at these destinations. In conclusion, the pace of change in China and the demand for imports has been underestimated and under-resourced by New Zealand despite the trade goals set by leaders in 2010.
“If we are serious about goals we need to plan execution steps. The equivalents journey with China has to accommodate internal food safety scare concerns and require some scrutiny of the New Zealand regulatory model. Trust comes through people-to-people relations and requires a public-private partnership to settle priorities.”
Trade Minister Tim Groser said the opportunities in China were huge but the challenges facing our organisations and government were huge. Mistakes had been made in meat certification. “People who have responsibility need to start putting in place the management systems necessary to address these problems. Don’t expect a result quickly.”
On the issues of the AQSIQ he said this needed to be handled with enormous care and was not something for amateur politicians to wade into.