Friday, 28 March 2025 17:32

Plummeting sales forces C-Dax to cease trading

Written by  Sudesh Kissun
From March 14, C-Dax stopped recruiting new customers. From March 14, C-Dax stopped recruiting new customers.

Farmer-owned co-operative Ravensdown is winding down the operations of its agritech subsidiary C-Dax following a long decline in sales.

From March 14, C-Dax stopped recruiting new customers. A managed sale of assets including plant, stock, land and buildings is underway.

C-Dax chief executive Tim Brown confirmed to Rural News that they are in the process of winding down C-Dax operations.

“The business has closed for new customers and we are implementing a managed sale of assets including plant, stock, land and buildings,” Brown says. 

“As part of the wind down process, we are looking for suitable parties to support ongoing maintenance of C-Dax equipment.

“The decision to wind down follows a sustained period of declining product sales in New Zealand and overseas.”

C-Dax has been supplying spreading, spraying and pasture meter products for over 30 years.

Some of its best-known products include the C-Dax Pasture Meter which has won several innovation awards and the C-Dax SprayRider which became the gold standard for on-board ATV sprayers.

However, similar products from competitors, sold at competitive prices proved fatal for the compnay.

In a message on its website, the company says significant market changes in recent years have impacted C-Dax’s ongoing profitability.

“Over the last few years there have been several new entrants into the market providing equipment of equal quality at competitive prices, including imported products.

“The decision to wind down was not taken lightly and was only pursued after exploring several options, including lowering the cost base of the business and modernising the brand and product portfolio.  We also looked to sell all or parts of the business to other entities but did not attract offers that were in the best interest of customers, shareholders and employees.”

More like this

Afimilk appoints new general manager

Afimilk, a global dairy farm management solutions provider, has appointed Justin Miller as the new general manager for New Zealand and Australia.

Featured

Gongs for best field days site

Among the regular exhibitors at last month’s South Island Agricultural Field Days, the one that arguably takes the most intensive preparation every time is the PGG Wrightson Seeds site.

Feed help supplements Canterbury farmers meet protein goals

Two high producing Canterbury dairy farmers are moving to blended stockfeed supplements fed in-shed for a number of reasons, not the least of which is to boost protein levels, which they can’t achieve through pasture under the region’s nitrogen limit of 190kg/ha.

National

Machinery & Products

Buhler name to go

Shareholders at a special meeting have approved a proposed deal that will see Buhler Industries, the publicly traded Versatile and…

Grabbing bales made quick and easy

Front end loader and implement specialist Quicke has introduced the new Unigrip L+ and XL+ next-generation bale grabs, designed for…

» Latest Print Issues Online

The Hound

Risky business

OPINION: In the same way that even a stopped clock is right twice a day, economists sometimes get it right.

Should've waited

OPINION: The proposed RMA reforms took a while to drop but were well signaled after the election.

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter