Silver Fern Farms roadshow highlights global demand
The second event in the Silver Fern Farms ‘Pasture to Plate Roadshow’ landed in Feilding last week, headed by chair and King Country farmer, Anna Nelson, and chief executive Dan Boulton.
Hamilton says the co-op doesn't have the right strategy to execute its pasture-to-plate strategy.
"We set out on a journey 12 months ago to raise new equity to fix situation once and for all," he told shareholders at a special general meeting in Dunedin today.
Hamilton says only 5% of SFF products are premium high value products.
He says the extra capital to be poured in by Chinese conglomerate Shanghai Maling will help SFF execute the strategy.
"The strategy is to drive more business up the value chain and increase returns and share it with qualifying suppliers."
Shareholders are voting on the Shanghai Maling proposal today.
