Fine wines fly high
Producing a fine wine takes time. So too has the creation of the inaugural Fine Wines of New Zealand list, announced earlier this year.
Air New Zealand prides itself on being innovative, and like to partner with like-minded enterprises, says Federated Farmers.
"Farmers understand that - we do it ourselves. But why would our national carrier build an advertising campaign around a foreign product and not a cutting edge Kiwi firm supplying a key component made from a natural, sustainable New Zealand product?" says Federated Farmers Meat and Wool chairperson Miles Anderson.
Inter-weave Ltd is a New Zealand owned and operated bespoke wool upholstery and home wares manufacturer. They combine leading design and technology with luxurious naturally-grown, New Zealand wool fibres to produce high quality, clean, anti-static, ethical textiles sold around the world.
The transportation fabrics Inter-weave supplies to Air New Zealand meet the highest flame retardant criteria. They are accredited with the Civil Aviation Authority (CAA) and have Enviromark NZ diamond accreditation, the highest achievable in this programme.
"Typical of products made from wool, the fabrics are beautiful, have excellent durability and will perform exceedingly well under constant wear. Wool fibres have elasticity that allow them to recover to their original shape even after being stretched over 30%."
It’s a great advertisement for New Zealand natural products, our farmers and an industry that is the lifeblood of rural communities, delivering a livelihood for thousands of Kiwi families.
"Seated in nature, and a Kiwi product flying high. Sounds like a great basis for one of those cheeky and fun Air New Zealand advertising campaigns to me," Miles says.
