Fastest-growing vegetable now available in stores
New Zealand's fastest- growing vegetable – which grows at an astonishing rate of up to 17cm a day in warm weather – is now available in supermarkets.
That's the word from the chair of the asparagus council, Sam Rainey, who says the spiraling cost of air freight has made this impossible.
Traditionally, NZ asparagus is exported to Japan, Singapore and some of the Pacific nations. However, Rainey told Rural News that huge freight rate rises - due to the Covid pandemic - mean it is no longer profitable to send the highly desirable vegetable overseas.
"The reality is that exporting was barely profitable before Covid and the fact that it is not now makes it really challenging for the industry, which has to rely entirely on the domestic market."
Rainey says the issue with asparagus is that its production season is short - October through to December - and it's not easy to spread the growth of the crop. In warm weather, asparagus grows quickly and needs to be harvested immediately, and there is a risk of a glut of it on the market. This is despite the fact that the industry has shrunk significantly over the years.
"As growers we all understand the market and the nature of the crop, so no one wants that oversupply," he explains.
"The supermarkets and growers want a nice, consistent fresh supply. Remember asparagus is highly perishable and you want to be eating it fresh. As an industry, we need to manage that."
With the industry now confined to the domestic market, the challenge is to get more people to eat asparagus, Rainey says the industry has invested heavily in promotional activities in an effort to increas asparagus consumption and he is confident that they can do this.
"But what blows me away is that so many young people don't eat asparagus and we need to manage that as an industry," he adds.
"It's about getting people to open their eyes to asparagus because it's nutritious, versatile and really good for you and you can add it to any dish."
