Wednesday, 31 July 2024 09:55

Global relationships key for red meat sector - McIvor

Written by  Peter Burke
Former Beef + Lamb NZ chief executive Sam McIvor is moving to Ospri. Former Beef + Lamb NZ chief executive Sam McIvor is moving to Ospri.

New Zealand must be front and centre of international discussions affecting the red meat sector.

That's one of the key messages from Beef+Lamb NZ chief executive Sam McIvor who leaves that role to take up a new one as chief executive of Ospri later this week.

McIvor has headed B+LNZ for the past eight years but has worked there in other capacities for 17 years. He's also worked for Ospri in the past.

McIvor told Rural News that having strong relationships in multiple forums will be crucial for NZ in the coming 10 years. He says we weill be consistently challenged about the right to farm animals for food, how we care for them and justify that to people who see it unnecessary to kill animals for food.

He says the industry will alo face conversations around climate change, biodiversity emissions reduction and livestock's environmental footprint.

"There will also be discussions around the nutritional value of red meat and its co products and we absolutely have to be at the forefront of any international dialogue on all of these subjects," he says.

McIvor says, in conjunction with this, B+LNZ and the wider industry needs to give clear signals to farmers as to how they can best invest and adapt to the change that will inevitably occur. In that regard, he says technology is changing at a massive rate and while things like AI have been promised for a long time, it feels that it is here now.

"So we as a sector have to embrace technology, whether it's to reduce costs, increase our efficiency or produce cost-effective verification and assurance. We have got to get our heads around that," he says.

McIvor says in his new role at Ospri, technology will play a huge role in enhancing traceability systems and linking up with all those who are involved in the sector. He says in the past there was no great interest in sharing data, but there is a lot more maturity now and the value of data sharing will need to become the norm right through the value chain.

More like this

TB testing in-house

OSPRI will carry out on-farm TB testing, following AsureQuality's decision not to renew their contract.

Snail mail

OPINION: About as productive as a politician's taxpayer-funded trip to Hawaii, as cost-effective as an OSPRI IT project, and as smart as the power-company pylon worker, the Hound gives you the NZ Post business strategy:

OSPRI's costly software upgrade

Animal disease management agency OSPRI has announced sweeping governance changes as it seeks to recover from the expensive failure of a major software project.

Forestry cuts into stock numbers

There is an urgent need for the Government to put a limit on the sale of farms for forestry - particularly for carbon farming.

Featured

No bird flu on second farm

Biosecurity New Zealand says test results to date from a small free-range layer chicken farm near Dunedin are negative for avian influenza.

National

NZ out of step - report

New Zealand is out of step globally in looking to put a price on agricultural emissions from food production.

Pork imports furore

Pork farmers says a significant influx of imported pork is causing them concern.

Govt limits forestry conversions

Farmers have welcomed the Government’s move designed to limit farm to forestry conversions entering the Emissions Trading Scheme (ETS).

Machinery & Products

More front hoppers

German seeding specialists Horsch have announced a new 1600- litre double-tank option that will join its current Partner FT single…

Origin Ag clocks up 20 years

With roots dating back to 2004, Origin Ag was formed as a co-operative business model that removed the traditional distributor,…

Teat spray price drop

FIL, the animal health and dairy hygiene subsidiary of GEA Farm Technologies, is dropping the price for its chlorhexidine teat…

» Latest Print Issues Online

The Hound

Loud noises!

OPINION: One of the strongest arguments for Act’s Treaty Principles Bill is probably its opponents’ total inability to raise a…

Barks like a dog

OPINION: Landcorp is putting a brave face on its latest result, highlighting its progress on KPIs like climate change and…

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter