Corporate narrative?
OPINION: Forget about the fabled 'rural-urban' divide, the real fault-line in farming might actually be the divide between grass-roots farmers and the industry corporates who claim to be 'speaking on behalf of farmers'.
Federated Farmers says they hope the summit will produce tangible opportunities for collaboration to help move the New Zealand wool industry forward.
Our wool producers cannot afford for the downward spiral the strong wool industry is experiencing to continue, says the organisation’s Meat & Wool chairperson, Miles Anderson.
"We want our farmers to be successful - and given the growing desire for sustainable products and awareness of what micro plastics are doing to the environment there has never been a better time for wool to be the environmentally friendly choice for business and the wider community."
"Using wool is a win for everyone involved. It is natural and renewable, biodegradable, breathable, non-allergenic and flame retardant, while creating jobs sustaining our rural communities."
It is great wool’s key stakeholders are gathering at this meeting but it has to be more than just another talkfest, says Miles.
"Wool has gone through enough dips. Let’s come up with some concrete actions to re-position wool in its rightful place as the sustainable choice for all consumers. We are committed to being part of the journey."
